The Impacts of Product Knowledge, Brand Imageand Perceived Value on Purchase Intentions:A Case of "Performance Apparel"
碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 105 === Performance apparel provides a specific function enhancing product knowledge being important on making purchase decisions. Yet many consumers get enough. Both brand image and perceived value would be a must on consumption. Consumers need intrinsic cues...