The Impacts of Product Knowledge, Brand Imageand Perceived Value on Purchase Intentions:A Case of "Performance Apparel"
碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 105 === Performance apparel provides a specific function enhancing product knowledge being important on making purchase decisions. Yet many consumers get enough. Both brand image and perceived value would be a must on consumption. Consumers need intrinsic cues...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3jw8ur |