The Influence of Purchasing Decisions under Perceived Value and Perceived Risk from Viewpoints of Luxury Residence Customers
碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 105 === Amount of luxury residential project had been developed recently in north Kaohsiung area and causing the downfall of the market. Since it mostly serve “high-end customer” of the project, this study focused on exploring the thinking and behavior pattern...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jmrkg6 |