A Study of Sun Moon Lake Black Tea Certification of Origin and Policy Marketing
碩士 === 國立暨南國際大學 === 公共行政與政策學系 === 105 === This study investigated how Yuchih Township Office marketed “the certification of origin of Sun Moon Lake Black Tea” from the perspective of “policy marketing.” The ideas such as the historical development, black tea industry, marketing situation, and develo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9p78h8 |