To Explor the Influence of Personal Information Protection Act Toword Integrated Marketing Communication Strategy of Finanical Companies-A Case of A Bank

碩士 === 國立暨南國際大學 === 公共行政與政策學系 === 105 === With ever-evolving information technology in recent years, collection, processing and use of personal data with electronic devices are increasing. On top of this, consumers’ personal data are being extensively collected in various types of commercial marketi...

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Bibliographic Details
Main Authors: LAN, WAN-LING, 藍婉玲
Other Authors: Ke,Yu-Chang
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/e35fj5