A Study on the Impact of the Product Package to Impulsive Buying Behavior of Consumers- A Case Study of Coffee Beverage Packaging.
碩士 === 國立暨南國際大學 === 管理學院經營管理碩士學位學程碩士在職專班 === 105 === Consumer impulsive buying behavior is often considered negative behavior in the modern consumer behavior research, and product packaging design to stimulate consumer impulsive buying behavior is one of the main marketing methods in the coffee mark...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ks9n87 |