Measuring Travel Agency e-Service Quality by Zone of Tolerance and IPA
碩士 === 國立體育大學 === 休閒產業經營學系 === 105 === The purpose of this study was to measure customers’ expectation and perception of travel agency e-service quality by applying “Zone of Tolerance”, “Importance-Performance Analysis”, and “e-SERVQUAL” . The research method was quantitative and the objectives of t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43829761201658147402 |