A Study on Susceptibility to Influence, Impulsive Buying, and Online Group Buying Intention
碩士 === 國立體育大學 === 管理學院 === 105 === The purpose of the study was to explore the relationships among susceptibility to influence, impulsive buying and online group buying. Survey questionnaires were used in this study. Three hundred and seventy seven valid questionnaires out of 475 were collected thro...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52820979667306500573 |