To Study on Identification, Awareness and Intension to Purchase-2017 Taipei Summer Universiade

碩士 === 國立體育大學 === 管理學院 === 106 === The purpose of this study were to survey how the identity, awareness and intension to purchase of 2017 Taipei Summer Universiade.  2017 Taipei Summer Universiade was the highest level of international compre-hensive sports events in Taiwan.Through this successful...

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Bibliographic Details
Main Authors: LIN, JIA-YING, 林佳瑩
Other Authors: CHEN, CHEN-YUEH
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/r276xv