News Media Brand Personality in China: An Examination on Twelve Major News Media in Shanghai
碩士 === 國立交通大學 === 傳播研究所 === 105 === This study explores the personality structure of 12 major news media brands in China, including television news, newspapers and electronic news. Three methods were adopted, the first of which was to conduct 20 intensive interviews. This study recruited Chinese gr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3vcy6w |