Performance Prediction Model for Social Media Campaign

碩士 === 國立交通大學 === 資訊科學與工程研究所 === 105 === Advertising is a very important part in business activities and is needed for marketing and building brand image. By the developing of the internet, social media become popular. The advertisements on social media can be shown to target audience at any time an...

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Bibliographic Details
Main Authors: Chou, Hsiao-Yu, 周筱瑜
Other Authors: Yuan, Shyan-Ming
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/k5qa32