The Study of Cruise Passengers’ Revisit Intention by Text Mining of Social Media

碩士 === 國立交通大學 === 運輸與物流管理學系 === 105 === The cruise traveler's revisit intention information is an important issue for cruise companies. This study uses the social media to collect the message after the passenger experience, and the text mining to identify key words and classification, calculate...

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Bibliographic Details
Main Authors: Huang, Po-Hsiang, 黃柏翔
Other Authors: Hwang, Ming-Jiu
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/9b9889