A Study of Consumer’s Lifestyle-segmentation and Marketing Strategies— The Case of Automobile Market
碩士 === 國立交通大學 === 經營管理研究所 === 105 === With the trade liberalization, people have more choices for the brand or types of automobiles. Besides, people are pay attention to the fuel cost and emissions of automobiles because of the raise of international gasoline prices and global warming problems. This...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/b5kbd8 |