A Theoretical Research of the Digital Luxury In Response to Consumer Decision Process
碩士 === 國立交通大學 === 經營管理研究所 === 105 === In recent years, the luxury industry is facing the new trends of digitalization. In this digital era, the consumers are changing their lifestyle. Therefore, the luxury brands are aware of having become the straggler in the digital field, and realize simultaneous...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/d9354w |