The Influence of Cultural Identity on Consumer’s Purchase Intention for Brand Apparel — The Case of College Students in Taipei City
碩士 === 國立交通大學 === 管理科學系所 === 105 === In today’s globalized world, people obtain lots of information from other countries through many channels. For instance, fashions, dietary habits, literatures, arts, entertainments, etc.. There are lots of different cultures integrated into our daily lives and ev...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/u2af7c |