The study on the Influence of Promotion on the Consumer Purchase Intention for the Sportswear

碩士 === 國立交通大學 === 經營管理研究所 === 105 === Recent years, exercising becomes a more and more popular activity in the world. An increasing number of populations engaging in leisure and sports make sports industry a huge emerging markets. In addition, related merchandises such as sportswear, shoes, accessor...

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Bibliographic Details
Main Authors: Chen, Szu-Ju, 陳思如
Other Authors: Chen, Quang-Hua
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/53uweg