The Donation Research to “The Emergent-poor” and “The Icing on the Cake” Victims: The Interaction Effect between Victim Types and Fundraising Appeals
碩士 === 國立交通大學 === 管理學院管理科學學程 === 105 === The research focuses on how donator’s behavior (including donation amount and the willingness to donate) are effected by victim’s victim type and fundraising appeals. The victim types can be divided into two categories: “the emergent-poor” and “the icing on t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/yd467s |