Ambidexterity on sustainable competitive Advantage : Internal Resource Allocation and Firm Performance

碩士 === 國立交通大學 === 管理學院經營管理學程 === 105 === Fast-moving consumer goods industry (FMCG) along with the competitive environment is more complex and paradoxical by rapidly industry changed, transformation and globalization. In order to maintaining their own lasting competitive advantage, most multinationa...

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Bibliographic Details
Main Authors: Lin, Wen-Hui Rachel, 林雯慧
Other Authors: Tang,Ying-Chan
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/28u5pa