The Optimal Pricing Strategy with Bayesian Updating in the Dual Channel

碩士 === 國立中央大學 === 工業管理研究所 === 105 === In the today’s society, the consumers can choose the consumption mode is more and more diversified with the technology more and more progress. The consumers purchase the products through not only the traditional retail channel but also the Internet shopping, mai...

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Bibliographic Details
Main Authors: Li-Wei Chen, 陳力維
Other Authors: Fu-Shiang Tseng
Format: Others
Language:en_US
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/7ys9rk