Re-investigating RCM and Category Captainship for Substitute Products under Non-Symmetric Market Potential and Complementary Products under the Symmetric Complementarity
碩士 === 國立中央大學 === 工業管理研究所 === 105 === The category of product is defined as a group of products that consumers perceive to be interrelated or substitutable or complementary. The attention of former retailers is focused on brand management, they think that attracting consumers will be the brand of pa...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/e92mug |