An Empirical Study- The Impact of Payment Mode on Consumer's Willingness to Pay

碩士 === 國立中央大學 === 企業管理學系 === 105 === With the ubiquity of smart phones and devices in recent years, users are able to accomplish thing more conveniently and efficiently-especially paying through smart phones. Apple Pay, Samsung Pay or even Google Pay- which is still being developed, have started bei...

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Bibliographic Details
Main Authors: Yu-Lin Chen, 陳裕霖
Other Authors: Ken Chen
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/u38drg