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碩士 === 國立中央大學 === 企業管理學系 === 105 === This study summarizes the relevant literatures, and uses the effective statistical analysis tools and methods to analyze the customer satisfaction survey data collected by the case company to understand the case company's customer satisfaction and loyalty...

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Bibliographic Details
Main Authors: Ling-Feng Shao, 邵玲豐
Other Authors: 張東生
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/q9hge6