Investigating the effectiveness of Helpful reviews and reviewers in hotel industry
碩士 === 國立中央大學 === 企業管理學系 === 105 === With the growth of e-commerce, online consumer reviews have become important attributes that influence purchase decisions. Especially, hotel industry has been strongly influenced by online reviews due to most tourists cannot experience all hotels personally and t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/576jwa |