Using 8-Cross Model to Analyze Apple’s Business Models in Steve Jobs and Tim Cook Periods and Its Future Development

碩士 === 國立中央大學 === 會計研究所 === 105 === Apple in May 2017 market capitalization exceeded $ 800 billion, becoming the world's highest market value of the company, Steve Jobs returned to Apple in 1997 starting to carry out a series of reforms, and launched a lot of breakthrough products, Tim Cook too...

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Bibliographic Details
Main Authors: Chi-You Liao, 廖啟佑
Other Authors: 鄭漢鐔
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/qxhm2j