| Summary: | 碩士 === 國立中央大學 === 資訊管理學系 === 105 === Online reviews are common and important consumer feedback that will affect consumers' intentions of buying. For manufacturers, online reviews can help manufacturers find the advantages and disadvantages of a product or service and even compare it with other brands as a future Strategy reference factor. However, today's online reviews are large and complicated, consumers and businesses can not be in a short time from the online comments to get a comprehensive view, so this research about cosmetics, for example, the design of an "automated sentiment analysis system". It helps customers and manufacturers quickly to find out the aspects of consumers care about the product, giving an objective point of view to find the advantages and disadvantages of their own brand. The goal is to find out the advantages and disadvantages compared with other brands, so that manufacturers can quickly respond to market demand, consumers can find ideal product.
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