Investigate The research Of Consumer Psychographic Characteristics And Brand Image To Mobile Phone On Purchase Intention Literature
碩士 === 國立彰化師範大學 === 工業教育與技術學系 === 105 === This study aims to investigate the research of consumer psychographic characteristics and brand image to mobile phone on purchase intention. Literature review and questionnaire survey were conducted in this study. For this purpose, stratified random sampling...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6t7287 |