Effects of the introduction of e-commerce on consumer behavior: A study of the Taiwanese high-mountain fruit farming industry
碩士 === 國立彰化師範大學 === 企業管理學系 === 105 === With the application of electronic commerce, firms may not only undertake direct sale to consumers and communication with them in a direct way, but may promote their operation performance as well. The study examined the effects of the Taiwanese high-mountain f...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/vfxj9p |