Advertising Message and Consumer Preference – A Study of Hamburger Combo
碩士 === 國立彰化師範大學 === 企業管理學系 === 105 === Advertising information is widely used. Firms deliver advertising information to targeted customers to achieve their marketing goals. This study examined the effects of the content and the representation of advertising information on consumer purchase intention...
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| Format: | Others |
| Language: | zh-TW |
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2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/mr82jx |