The Determinants of Consumer’s Choice to Purchase between Physical and Virtual Channels
碩士 === 國立彰化師範大學 === 企業管理學系 === 105 === In recent year, the proportion of customers purchase products through the Internet is getting higher and higher. Customer's shopping habits have altered. Before online shopping, customers would visit physical stores and make purchases at the store. Now man...
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| Format: | Others |
| Language: | zh-TW |
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2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/bkkn34 |