Research on the Feasibility of an OEM Company to Build Own Brand from the Customer Aspect- An Example of a Tennis String Company

碩士 === 國立彰化師範大學 === 企業管理學系 國際企業經營管理(IMBA) === 105 === As Original Equipment Manufacturers continue to flourish and develop, business transformation and/or expansion becomes the major challenge. These companies are forced to contemplate their next step and choose between —creating their own brands or...

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Bibliographic Details
Main Authors: Chen,Tzu-Hui, 陳資惠
Other Authors: Yieh,Kai-li
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/3w3jc6