Determinats of Brand Image, Consumer Involvement, and Customer Satisfaction: A Case Study of Advanced Luxury Car Fittings

碩士 === 國立彰化師範大學 === 企業管理學系 國際企業經營管理(IMBA) === 105 === ABSTRACT To make their luxury cars unique, car owners like to modify their cars using chrome accessories. With the rapid development of science and technology, the awareness of consumer has become more mature. Moreover, automotive chrome modified...

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Bibliographic Details
Main Authors: CHANG,MEI-LIEN, 張美蓮
Other Authors: Ming-Hsiang Huang
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/3cmfw3