A Study on the Consumers' Choices of Subscription Tickets-The Perspective of Reason Motivation and Perceived Brand Equity
碩士 === 國立彰化師範大學 === 會計學系 === 105 === With changing in the international community and increasing in the number of tourists. The tourism industry saw the business opportunities to meet the market and launch a wide range of tourism products. Also in the recent years, whether the international or Taiwa...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9jjh5z |