The Analysis of Marketing Strategies and Brand Positioning for Organic Agriculture Product: A Case Study of Wheat in Dacheng Township
碩士 === 國立彰化師範大學 === 會計學系 企業高階管理(EMBA) === 105 === This paper analyzes the marketing strategies and brand positioning of organic products by the case study of organic wheat products from Dacheng township. Visiting the local organic farmer, we found out how they introduce their products to consumers b...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/yyzeur |