The impacts of social support and trust on purchase intention in social commerce

碩士 === 國立彰化師範大學 === 資訊管理學系所 === 105 === With the rapid development of internet, consumer buying behavior has shifted to Internet purchasing, creating an e-commerce boom. E-commerce, combined with social media and social network sites, has become a new business community: social commerce. The emergen...

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Bibliographic Details
Main Authors: Lin,Ciao-Hua, 林巧樺
Other Authors: Shih, Ying-Wei
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/ann9xt