Carryover Effect and Consumers' Need for Uniqueness the Herding and Impulsive Buying Behavior
碩士 === 國立嘉義大學 === 企業管理學系 === 105 === This study mainly focuses on the herding (high /low) of impulse buying as the main research framework, According to Boland et al. (2012) the proposed carryover effect is introduced into the research structure. And divided into with or without carryover effect. Ac...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/96jv45 |