A Study on the Investigation of Consumers’ Preference for Purchasing Used Cars – Taking Yunlin and Chiayi Area as An Example

碩士 === 國立嘉義大學 === 企業管理學系 === 105 === The research primarily aims at investigating consumers’ preference factors (such as vehicle models and performance etc.) for purchasing used cars in order to understand how to remain market share, improve marketing approaches, save expenditure, credit in the econ...

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Bibliographic Details
Main Authors: Lin, Te-Jung, 林得榮
Other Authors: Chu, Hsing-Chung
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/92sf8s