A Study on the Investigation of Consumers’ Preference for Purchasing Used Cars – Taking Yunlin and Chiayi Area as An Example
碩士 === 國立嘉義大學 === 企業管理學系 === 105 === The research primarily aims at investigating consumers’ preference factors (such as vehicle models and performance etc.) for purchasing used cars in order to understand how to remain market share, improve marketing approaches, save expenditure, credit in the econ...
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ndltd-TW-105NCYU51210092019-05-15T23:53:45Z http://ndltd.ncl.edu.tw/handle/92sf8s A Study on the Investigation of Consumers’ Preference for Purchasing Used Cars – Taking Yunlin and Chiayi Area as An Example 消費者對購買二手車偏好調查之研究 ─ 以雲嘉地區為例 Lin, Te-Jung 林得榮 碩士 國立嘉義大學 企業管理學系 105 The research primarily aims at investigating consumers’ preference factors (such as vehicle models and performance etc.) for purchasing used cars in order to understand how to remain market share, improve marketing approaches, save expenditure, credit in the economic downturn and gain customers’ trust. The study adopts questionnaires and mainly takes the cases from Yunlin and Chiayi areas for example to explore consumers’ preferences and behaviors in terms of purchasing used cars. Based on the collected questionnaires, the research analyzes the significant factors for choosing the used cars. The research results can serve as references for the dealers and associated alliances of used cars to sketch marketing plans. In addition, the current study explores how dealers can boost consumers’ purchase willingness and provide practical advice for relevant dealers. The research results demonstrate the male purchasers focus more on whether the used cars can better satisfy their personal needs than new cars; in contrast, the female purchasers emphasize on vehicle sources more. Besides, customers with income ranging from NT$ Forty to Eighty thousand have more money at their disposal, and thus enjoy higher chances to purchase used cars. Furthermore, as evidenced by ANOVA results, brand awareness and the capability to satisfy customers’ needs are the most significant factors Chu, Hsing-Chung 朱興中 學位論文 ; thesis 88 zh-TW |
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碩士 === 國立嘉義大學 === 企業管理學系 === 105 === The research primarily aims at investigating consumers’ preference factors (such as vehicle models and performance etc.) for purchasing used cars in order to understand how to remain market share, improve marketing approaches, save expenditure, credit in the economic downturn and gain customers’ trust. The study adopts questionnaires and mainly takes the cases from Yunlin and Chiayi areas for example to explore consumers’ preferences and behaviors in terms of purchasing used cars. Based on the collected questionnaires, the research analyzes the significant factors for choosing the used cars. The research results can serve as references for the dealers and associated alliances of used cars to sketch marketing plans. In addition, the current study explores how dealers can boost consumers’ purchase willingness and provide practical advice for relevant dealers.
The research results demonstrate the male purchasers focus more on whether the used cars can better satisfy their personal needs than new cars; in contrast, the female purchasers emphasize on vehicle sources more. Besides, customers with income ranging from NT$ Forty to Eighty thousand have more money at their disposal, and thus enjoy higher chances to purchase used cars. Furthermore, as evidenced by ANOVA results, brand awareness and the capability to satisfy customers’ needs are the most significant factors
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author2 |
Chu, Hsing-Chung |
author_facet |
Chu, Hsing-Chung Lin, Te-Jung 林得榮 |
author |
Lin, Te-Jung 林得榮 |
spellingShingle |
Lin, Te-Jung 林得榮 A Study on the Investigation of Consumers’ Preference for Purchasing Used Cars – Taking Yunlin and Chiayi Area as An Example |
author_sort |
Lin, Te-Jung |
title |
A Study on the Investigation of Consumers’ Preference for Purchasing Used Cars – Taking Yunlin and Chiayi Area as An Example |
title_short |
A Study on the Investigation of Consumers’ Preference for Purchasing Used Cars – Taking Yunlin and Chiayi Area as An Example |
title_full |
A Study on the Investigation of Consumers’ Preference for Purchasing Used Cars – Taking Yunlin and Chiayi Area as An Example |
title_fullStr |
A Study on the Investigation of Consumers’ Preference for Purchasing Used Cars – Taking Yunlin and Chiayi Area as An Example |
title_full_unstemmed |
A Study on the Investigation of Consumers’ Preference for Purchasing Used Cars – Taking Yunlin and Chiayi Area as An Example |
title_sort |
study on the investigation of consumers’ preference for purchasing used cars – taking yunlin and chiayi area as an example |
url |
http://ndltd.ncl.edu.tw/handle/92sf8s |
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