Researh in Strategy Indices of Hot Spring Destination Brand Promotion: A Case of Tainan City

博士 === 國立嘉義大學 === 企業管理學系 === 105 === The hot spring sites have been becoming tourist attractions since Taiwan passed the Hot Spring Act in 2003, as local governments usually consider the hot spring sites as important measures for boosting tourism. Tainan is aiming to promote its famous hot spring to...

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Bibliographic Details
Main Authors: Kuo-Hua,Lin, 林國華
Other Authors: Lee,H.W.
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/97nh54