Relationship of Green Marketing and Green purchase intention: The Mediation Role of Green Trust
碩士 === 國立嘉義大學 === 行銷與觀光管理學系研究所 === 105 === In order to reduce the pollution and impact caused by negative environment, green marketing has become a big issue for corporate sustainable development. In recent years, the idea of environmental concept and the promotion of green products are increasingly...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/85xnm7 |