The Study on mating mind-Sets、guilt appeal、impulsive buying behavior of paired products
碩士 === 國立嘉義大學 === 行銷與觀光管理學系研究所 === 105 === The purpose of the study was to discuss the effect of mating mind-sets, guilt appeal and impulsive buying behavior of paired products. Contextual factors adopted the method of 2(mating mind-sets: yes/no)x2(guilt appeal: yes/no) to examine the subjects. More...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/v7dq3d |