A Study on Transparent Package, Package Size, Labeling Revealing, Purchase Purpose and Perceptions of Food Healthiness -A Case of Dried Fruit of Dakeng Leisure Farm
碩士 === 國立嘉義大學 === 行銷與觀光管理學系研究所 === 105 === In recent years, many products through packaging to affect consumer behavior. In this study, we take DaKeng Leisure Farm’s dried fruit as the research object to examine the relationship between transparent package, package size, labeling revealing, purchase...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/p38g34 |