The Influence of Motivational Affordance of Brand Social Media on Consumer’s eWoM Communication
碩士 === 國立嘉義大學 === 資訊管理學系研究所 === 105 === eWoM communication have been concerned by marketing research in recently years, because brands can impact other`s attitude or behavior toward products through consumer`s eWoM communication. In the past, the antecedents of eWoM seldom discussed from technical a...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/f3dgh3 |