Understanding gender difference between Purchase Stickers Intention and Behavior in terms of Consumption Values
碩士 === 國立嘉義大學 === 資訊管理學系研究所 === 105 === LINE stickers is favored by LINE users to share their emotions. However, most studies has been done the effectiveness of advertising, social cognitive theory and customer perceived value on LINE stickers. Little research has been devoted to focus on the theory...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/6jra29 |