A study on the Vietnamese Consumers' Intention to Purchase Luxury Goods

碩士 === 國立東華大學 === 企業管理學系 === 105 === The luxury market non-stop to grow in the world, because the expression of Vietnamese consumers and other countries’ consumer don’t have the same characteristics, so research for the Vietnamese luxury consumer become the marketing scholars focus point. This study...

Full description

Bibliographic Details
Main Authors: Do Phuong Hang, 杜芳姮
Other Authors: Dauw-Song Zhu
Format: Others
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/zrd5xv