The Study of the Influence of Inertial andAttachmenton Customer Citizenship Behavior: An Empirical Study of a Major Affordable Direct Distributor

碩士 === 國立東華大學 === 企業管理學系 === 105 === This research investigates the relationships among attachment, inertia, and customer citizen behavior.The respondents of this study are consumers of a large-scale nationwide fair price shop in Taiwan.The results indicate that attachment has significant and positi...

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Bibliographic Details
Main Authors: Li- Huang Zhang, 張麗凰
Other Authors: Wen-Hai Chih
Format: Others
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/yuv759