The Study of the Influence of Inertial andAttachmenton Customer Citizenship Behavior: An Empirical Study of a Major Affordable Direct Distributor

The Study of the Influence of Inertial andAttachmenton Customer Citizenship Behavior: An Empirical Study of a Major Affordable Direct Distributor

碩士 === 國立東華大學 === 企業管理學系 === 105 === This research investigates the relationships among attachment, inertia, and customer citizen behavior.The respondents of this study are consumers of a large-scale nationwide fair price shop in Taiwan.The results indicate that attachment has significant and positi...

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Main Authors: Li- Huang Zhang, 張麗凰
Other Authors: Wen-Hai Chih
Format: Others
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/yuv759
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spelling ndltd-TW-105NDHU51210202018-05-15T04:32:02Z http://ndltd.ncl.edu.tw/handle/yuv759 The Study of the Influence of Inertial andAttachmenton Customer Citizenship Behavior: An Empirical Study of a Major Affordable Direct Distributor 慣性與依附對顧客公民行為影響之研究-以某大型平價通路中心為例 Li- Huang Zhang 張麗凰 碩士 國立東華大學 企業管理學系 105 This research investigates the relationships among attachment, inertia, and customer citizen behavior.The respondents of this study are consumers of a large-scale nationwide fair price shop in Taiwan.The results indicate that attachment has significant and positive effects on inertia and customer citizen behavior, respectively. Inertia does not have significant and positive effect on customer citizen behavior.The variance explained for inertia and customer citizen behavior is 97.80% and 87.00%,respectively.It indicates that the framework of this study is pretty fitted. Wen-Hai Chih 池文海 2017 學位論文 ; thesis 112
collection NDLTD
format Others
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description 碩士 === 國立東華大學 === 企業管理學系 === 105 === This research investigates the relationships among attachment, inertia, and customer citizen behavior.The respondents of this study are consumers of a large-scale nationwide fair price shop in Taiwan.The results indicate that attachment has significant and positive effects on inertia and customer citizen behavior, respectively. Inertia does not have significant and positive effect on customer citizen behavior.The variance explained for inertia and customer citizen behavior is 97.80% and 87.00%,respectively.It indicates that the framework of this study is pretty fitted.
author2 Wen-Hai Chih
author_facet Wen-Hai Chih
Li- Huang Zhang
張麗凰
author Li- Huang Zhang
張麗凰
spellingShingle Li- Huang Zhang
張麗凰
The Study of the Influence of Inertial andAttachmenton Customer Citizenship Behavior: An Empirical Study of a Major Affordable Direct Distributor
author_sort Li- Huang Zhang
title The Study of the Influence of Inertial andAttachmenton Customer Citizenship Behavior: An Empirical Study of a Major Affordable Direct Distributor
title_short The Study of the Influence of Inertial andAttachmenton Customer Citizenship Behavior: An Empirical Study of a Major Affordable Direct Distributor
title_full The Study of the Influence of Inertial andAttachmenton Customer Citizenship Behavior: An Empirical Study of a Major Affordable Direct Distributor
title_fullStr The Study of the Influence of Inertial andAttachmenton Customer Citizenship Behavior: An Empirical Study of a Major Affordable Direct Distributor
title_full_unstemmed The Study of the Influence of Inertial andAttachmenton Customer Citizenship Behavior: An Empirical Study of a Major Affordable Direct Distributor
title_sort study of the influence of inertial andattachmenton customer citizenship behavior: an empirical study of a major affordable direct distributor
publishDate 2017
url http://ndltd.ncl.edu.tw/handle/yuv759
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