The Study of Antecedents and Consequences of Perceived Credibility: The Case of Customer Reviews in Shopping Websites
博士 === 國立東華大學 === 企業管理學系 === 105 === With the development of Web 2.0, user-generated content (UGC) review websites break through the limitations of traditional Word of Mouth (WoM). Customer reviews in shopping websites are considered as one of the most influential types of electronic Word-of-Mouth...
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| Format: | Others |
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2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8f96je |