How does brand logo size affect purchase intention
碩士 === 國立東華大學 === 企業管理學系 === 105 === This research aims to examine how logo size influence on consumer’s purchase intention when logo size is small and big, and how brand image and brand consciousness moderates the relationship between logo size and purchase intention, and how brand value mediates t...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/18759728390031792197 |