The Study on Consumer Boycott from Corporate Social Irresponsibility – Examples of Food Safety Events
碩士 === 國立東華大學 === 國際企業學系 === 105 === The purpose of the study aims to investigate the impact of consumers’ boycott derived from corporate social irresponsibility on the firm’s performance. Employing the data and event study module of TEJ (Taiwan Economic Journal) Databank, we focus on consumers boyc...
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| Format: | Others |
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2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34ga3y |