廣播廣告AE與廣告主成交之關鍵因素探討-以花蓮地方電台為例
碩士 === 國立東華大學 === 國際企業學系 === 105 === The broadcast is one of advertising media that several industries choose to promote their products or activities in Hualien. Therefore, the account executives are required to obtain their customers’ agreement and advertising budget so that the professional advert...
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| Format: | Others |
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2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/e66tqs |